1.    Introduction
This Privacy Policy explains what data is collected when you use MadSnowman (the “Game”), how it is used, and with whom it may be shared. By installing and using the Game, you agree to this Policy.
 
2.    Data We Collect 
We do not ask you to provide your name, address, or similar personal details directly. The Game and integrated services may automatically collect:
·         Diagnostics & crash logs: crash reports, technical logs, app/OS version, device model, system language/region.
·         Usage data: gameplay events (e.g., session start/end, level progress, time on level), UI interactions.
·         Identifiers: advertising identifier (AAID/IDFA) and, temporarily, IP address—for fraud prevention, analytics, and ad delivery.
·         Advertising metrics: impression/view/click counts and whether an ad was personalized or contextual.
You can reset your advertising identifier and/or disable ad personalization in your device settings.
In-app purchases: not available at the time of publication. If added later, payments will be processed by Google Play; we do not receive or store card details.
We do not access your camera, microphone, contacts, photos, or precise location. If such features are introduced, system permissions will be requested first.
 
3.    How We Use Data
We utilize it:
·         To operate and improve the Game; 
·         For analytics, quality and stability;
·         To serve ads (including limited personalization where allowed by device settings/law);
·         For fraud prevention and to comply with legal obligations.
 
4.    Third-Party Services
We use the following services/SDKs:
·         Unity Ads — ad delivery, measurement, and anti-fraud.
·         PlayFab — player profiles and statistics, game events, analytics, leaderboards/cloud features (if used).
These providers may receive the technical data described above and process it under their own privacy policies, acting as independent controllers in some cases.
 
5.    Legal Bases
We process data based on:
·         Legitimate interests (app functionality, analytics, security, ad measurement); and
·         Consent where required by law (e.g., personalized ads in certain jurisdictions).
 
6.    Data Retention & Security
Data is retained only as long as needed for the purposes in Section 3 and is then deleted or anonymized. We apply reasonable technical and organizational safeguards, but no method of transmission or storage is completely secure.
 
7.    Sharing & International Transfers
Data may be shared with:
·         Service providers listed in Section 4;
·         Competent authorities upon lawful request;
·         A successor entity in case of reorganization/transfer of the Game.
Data may be transferred across borders. Where required, appropriate safeguards (e.g., standard contractual clauses) are used.
 
8.    Your Rights
Depending on your jurisdiction, you may have rights to access, rectify, delete, restrict, or object to processing, to withdraw consent (where processing is based on consent), and to lodge a complaint with a data protection authority.
Contact us at kosgame213@gmail.com and we will respond within a reasonable time.
 
9.    Children
The Game is not intended for children under 13 (or other age defined by local law). We do not knowingly collect data from children. If you believe a child has provided data to us, please contact us and we will delete it.
 
10.Ads & User Choices
The Game is free and contains ads. You can limit ad personalization in your device/Google settings. In some countries we may ask for consent to personalized ads at first launch.
 
11.Changes to This Policy
We may update this Policy from time to time. The new version takes effect when posted with an updated “Effective date.”
 
12.Contact Developer: Oleg Kislov
  Email: kosgame213@gmail.com

    Effective date: October 8, 2025